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About us

 

Who we are

We're Boomerang, an independent PR agency in Manchester, providing integrated marketing communications to help individuals, SMEs and some of the UK's biggest companies and brands to stay relevant, influential and connected.

Established in 2007, we've spent over a decade becoming specialists in the creative, cultural and innovation industries, and today – our clients range from BBC and TATA Group to Manchester City Football Club and Johnson Tiles.

 
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Boomerang: A curved stick that, when thrown in a particular way, comes back to the person who threw it.
— Cambridge Dictionary
 
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Our approach

With a combined traditional PR background and a specialism in digital communications, we offer full integrated marketing support at every stage of the customer journey, from attraction to checkout.

We strive to build long-lasting relationships with all our clients, becoming an essential part of your team and adding value wherever possible. It's why many of our clients have stayed with us for over a decade.

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Where we specialise

Over the last 10 years, we've built PR and marketing expertise in a wealth of different sectors, spanning both B2B and consumer.

Although we can turn our hand to any brand looking to raise its profile, attract new business and find new ways to grow, we tend to specialise in architecture and design, homes and interiors, arts and culture, and the creative industries.

Meet our founders

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Katy Cowan
Co-founder & PR Account Director

A Journalism graduate and PR professional, Katy launched her own business in 2007, and has spent over a decade building an impressive portfolio of clients.

With over 18 years industry experience, Katy leads the team at Boomerang and offers strategic consultancy support to help businesses refine their communications and achieve their goals.

Aside from Boomerang, Katy is founder of Creative Boom, an online magazine that she launched in 2009 to support the creative industries. Today, the site attracts half a million monthly readers and advertisers such as Yahoo, Samsung and Creative England. She also occasionally writes for The Guardian.

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Tom Cowan
Co-founder & Lead Developer

With nearly 20 years experience in software engineering, Tom is a full stack developer comfortable working with both back and front-end technologies.

He launched his own consultancy in 2003, and brands he's supported include BBC, WH Smith and Tesco. He merged his business with Katy in 2009, adding a digital arm to Boomerang.

Tom is especially passionate about helping SMEs to successfully develop their product or offering, and unlock their growth potential. Particularly those firms who have existing assets that require further development where others might be unwilling to step in and help.