About

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An Introduction

Boomerang is the independent communications consultancy of Katy Cowan – a qualified journalist, PR and marketing professional – and Tom Cowan, a full-stack developer based in Manchester.

Since 2007, we've been helping brands both large and small to thrive – some of which we've seen transform from startups to multi-million pound turnover companies.

Over the last 10 years, we’ve come to specialise in marketing and digital communications for creative people and companies – from artists, designers and makers to startups, manufacturers and lifestyle brands. Although we can apply our expertise to any firm looking to benefit from a higher profile.

 
 

Our Background

We help brands to become more visible, connected and successful through strategic communications. With a combined 40+ years' experience in marketing, we’re passionate about crafting content and conversation that informs, engages and converts, as well as developing the channels in which to spread the message.

For the last 12 years, we have worked for clients including BBC, Manchester City Football Club, Squarespace and Adobe. We tend to work with small to medium-sized firms looking to grow, and with internal marketing teams at larger companies and organisations who need to fill a certain skills gap. As and when required, we call upon a trusted pool of collaborators to bring in additional support.

Aside from Boomerang, Katy is also the founder and editor of two magazines, one of which is Creative Boom – an award-winning online resource launched in 2009 for the creative industries that today attracts over six million readers worldwide. Material Source, meanwhile, focuses on the architecture and design community.

 

Select Clients

BBC
Bruntwood
Craft Central
Creative England
Computer Arts
D&AD
Huckletree
IPSE
FreeAgent
FreshBooks
Jaguar
Manchester City Football Club
Manchester School of Art
MullenLowe Group
National Trust
Open College of Arts
Samsung
Shillington
Skillshare
Squarespace
TATA Group
The Guardian
Vimeo
Volvo
WeWork
Yahoo


Core
Services

Our core services are designed to help you achieve greater visibility, credibility and commercial success. We will help you uncover the very story of your brand – the heart of what makes you tick – and communicate that offering to your customers, helping you to win their loyalty and trust.

From designing and developing your website to creating a communications strategy that rolls out to all platforms, including traditional printed media, we offer an integrated approach to ensure our support is cost-effective and your strategy coherent.

By choosing Boomerang as your partner, you will benefit from having honest, strategic advice as well as someone acting as an anchor for all your communications, which in turn will give you a credible reputation that draws people to your brand and turns them into paying customers.


Business Audit
Strategy Development
Idea Generation
Design Direction
Web Design & Development
Media Relations
Press Office Support

Reputation Management
Influencer Outreach
Copywriting
Blogging
Social Media
Content Marketing
Community Building