Celebrating 10 years: Reflecting on a decade of Boomerang

Celebrating 10 years: Reflecting on a decade of Boomerang

The year was 2007. Gordon Brown became Britain’s new prime minister, as Tony Blair stepped down. There was the run on Northern Rock, after the Bank of England offered unlimited support following the ‘credit crunch’ squeeze. John Darwin, a man believed to have died five years earlier in a canoeing accident, walked into a police station in London. And from a small bedroom in Cheshire, Boomerang was launched.

Launching a new website and unique product-picking tool for Johnson Tiles

Launching a new website and unique product-picking tool for Johnson Tiles

Today, we've launched a new and improved, responsive website for Johnson Tiles, cementing its place as the UK's leading tile manufacturer, and marking its 115th anniversary. Working in collaboration with The Chase – who provided all of the design – we have developed the site along with a new interactive tile-picking tool.

Manchester City FC appoints Boomerang, and other key client wins

Manchester City FC appoints Boomerang, and other key client wins

In the last few months we've won three new clients, one of which is Manchester City Football Club who approached us to help with an exciting digital project. Alas, nothing more can be revealed at this early stage, but we're developing a website for one of its charity ventures.

Instagram's new Business profile and tools look just like Facebook Pages

Instagram's new Business profile and tools look just like Facebook Pages

The rumours have been circulating for quite some time, and now it's official: Business profiles will soon be available on Instagram. It means accounts that are recognised as a commercial entity will get tools to help measure engagement and promote their posts through advertising.

Giving you a taste of what's to come, the new Insights tool will allow brands to see their followers and post performances based on time of day – making it far easier to determine when it's best to publish content.

Handling a crisis online: How you can learn from Squarespace's poor response to downtime

Handling a crisis online: How you can learn from Squarespace's poor response to downtime

Today, for several hours, I couldn't get onto Squarespace. It simply read "504 Bad Gateway" where my polished, professional website used to be. On checking a few other Squarespace hosted sites that I manage, I discovered these were down too. 

What on earth was going on? There was only one place to go, and that was Twitter. On typing "Squarespace down", I found that many other frustrated users were experiencing the same problem. Some tweets were naturally very angry and shared concerns about poor service while others were quite comical, laughing at the situation...