You might have noticed a few changes to your two favourite social networks this week. Facebook has just updated its iOS app to give back some control over your News Feed – thus moving slightly away from its algorithm, which aims to deliver what it thinks you’ll find relevant based on your social activity. The new dashboard controls – which will be rolled out to Android and Desktop in the next few weeks – allow you to select friends and pages that you want to prioritise, with their content appearing at the top of your News Feed...
Just days after Paypal's disastrous attempt at Christmas advertising, John Lewis has today launched its own, smarter offering for 2015, and – as per usual – it's a real tear jerker.
'The Man on the Moon' is based on a lonely old man who lives in a crater on the moon with an unlikely storyline for the department store's Christmas advert. But this year, the multi-million pound campaign has a charitable spin.
Christmas is a golden opportunity for brands to advertise their goods and services to the world. An annual, once-in-a-lifetime chance to stand out from the rest of the crowd and pull at the heart strings of parents and children alike. It's definitely not the time to destroy Christmas – that's the PR disaster you never want to see happen.
Enter Paypal. The online payment service has joined this year's festive advertising parade, but its debut spot has only backfired and sparked national outrage. Why? Because the advert has been criticised for showing that is is parents – not Santa Claus – who leave presents under the Christmas tree. Shock, horror!
Since its launch in 2005, YouTube has built billions of users on the basis of free, ad-supported videos and a growing list of digital stars. Now it hopes to persuade its audience to pay for access to a new subscription service, offering premium, ad-free content which includes exclusive shows from famous YouTubers such as Lilly Singh and The Fine Brothers.
Unleashed today in the United States, YouTube Red costs $9.99 per month and will be rolled out globally, with the UK getting access by Christmas.
Facebook has just announced a major new update to its search facility with the launch of Search FYI. Challenging the likes of Google and Twitter, it's making two trillion posts on its channel searchable... so make sure you check your privacy settings.
What can we expect from this latest improvement? Well, in addition to being able to search for family and friends, you'll be able to find out what the world is saying about topics that matter to you. There will also be better search suggestions as you type; search results will now show the most recent and relevant public posts alongside posts from your friends; and public conversations can now be easily found via search, allowing you to engage like never before.