Boomerang helps Restaurant Design Associates to shout about its prestigious project for a Canary Wharf law firm
Our client Restaurant Design Associates was recently appointed by Restaurant Associates – the boutique fine dining arm of Compass Group UK & Ireland – to transform and evolve the catering function of its prestigious client, a Canary Wharf-based law firm.
With a brief to create a flexible and stylish restaurant, deli and kitchen upgrade to meet increased customer demand, RDA developed a unique ‘pop up’ solution after analysing how the existing space was used by diners. Moveable and fully interchangeable mobile counters now enable seasonal food to be showcased and offered in a variety of formats on a daily basis, enhancing the new casual dining-style restaurant.
Inside the kitchen, RDA consulted with the chefs and kitchen personnel during the design process to ensure delivery of outstanding dishes and first-class service. More space was provided for preparation, with new environmentally-friendly, state-of-the-art cooking equipment installed.
Part of the brief was to create a new bar that had the ability to function as a sophisticated entertainment space in the evening. Of course, the bar was positioned to maximise the stunning views of Canary Wharf from the double height windows.
To show off this trophy project for our client, we launched an integrated campaign for RDA across all earned, owned and paid media. We produced a range of high-quality content from press releases and advertorials to beautiful photography, bringing in one of our favourite photographers to capture the space, Matthew Stansfield.
We spoke to our media contacts and secured exclusive interviews with RDA and its design team. We crafted bespoke content to suit different social media channels, and maximise the fantastic photography.
The result? We helped to increase traffic to RDA's website by 40%, compared to the previous year and reached an estimated 393,000 people through a wealth of media coverage in leading industry publications. We even boosted engagement on social media by more than 60%, building fans and followers on Instagram, Facebook and Twitter.
Discover more of RDA's recent projects at rdalimited.co.uk.