Supporting Material Lab as Dulux reveals its 2017 Colour of the Year

For the third year running, our client Material Lab was invited to produce a centrepiece at Dulux's highly anticipated Colour Futures exhibition – held this year at 33 Fitzroy Square in London.

Paying homage to its Colour of the Year 2017, 'Denim Drift', along with four key trends, Material Lab picked out the latest materials and surfaces to design a central installation that brought Dulux's vision to life.

From New Romanticism and Shared Individualism to The Working Home and Considered Luxury – the trends tap into a growing sentiment that we need to reconsider our digital lives and enjoy more authentic experiences, better connecting with people, nature and ourselves.

It was our job at Boomerang to ensure Material Lab was fully prepared for press enquiries, as well as all accompanying content and conversation to make the event come to life on social media and its own digital platforms.

Thanks to our input, we helped to generate media coverage across an array of leading consumer and trade publications. All images courtesy of Michael Leckie.

Katy Cowan

Manchester, England,