Recruiting a record numbers of students
In 2015, Shillington approached Boomerang to help build its brand online and attract more students to its graphic design courses in London, Manchester, New York, Sydney, Melbourne and Brisbane.
Shillington had the challenge of reaching its audience in extremely competitive markets in an industry already saturated with marketing messages. It was up to Boomerang to help them make an impact.
What We Did
We came up with an integrated campaign to help spread the message of "doing what you love" and encourage people thinking of switching careers to consider Shillington as a next step.
From e-mailers and Instagram Stories to blogging and media relations, we also developed a wealth of fresh content for our own magazine, Creative Boom.
Through our initial campaign, we helped Shillington to reach over half a million people, attract an increase of referral web traffic by 61% and fill both courses, with record enquiries for future student placements.
Since then, we continue to work with Shillington and develop content and conversation to attract students. Just one article has attracted over 127,000 visitors.