Content marketing for a global brand

Squarespace called upon Boomerang to create an integrated campaign for our magazine, Creative Boom. The goal was to encourage more signups to its website building tool and increase brand awareness internationally.

 

What We Did

Alongside display advertisements across our entire magazine and weekly newsletter, we crafted valuable content and conversation around the theme of "making your next move". 

This tied in nicely with Squarespace's global ad campaign with Hollywood actor John Malkovich.

Speaking to an engaged audience of creative freelancers and independents, we aimed to spark a conversation about starting a business.

The Results

We helped Squarespace to cost-effectively reach over 680,000 people in less than four weeks, driving engaged and relevant traffic to its website.

Our input has been so successful, Squarespace has hired us yet again to help reach Creative Boom's audience of half a million monthly readers and 180,000 followers on social media.

We will continue to work with its digital marketing team to provide further value and support.

 
Squarespace-NYC-HQ_11.jpg
 
Boomerang’s team are highly responsive, great communicators and flexible to our needs. They over-delivered on what was promised, and their work was of the highest quality. We would definitely hire them again.
— Nicole Sanseverino, Growth & Digital Marketing, Squarespace