RDA has been dominating the catering design sector for a decade. The family firm was keen to mark this milestone with an integrated PR campaign to help shout about their success, whilst reaching existing, as well as new clients.
What We Did
To kick off, Boomerang organised high-quality photography of the team, to help convey their family values and friendly nature. Moving away from the previous corporate style, we added an element of the design flair embodied by the company to enhance the overall visual branding.
We then prepared a press release to alert key media titles across print and online to the news, whilst highlighting the three new directors as experts in their field, available to provide comment on topics relating to business and catering design.
We achieved media coverage worth £33,000 across leading publications in the hospitality, catering, business and regional industries – including Hospitality Interiors, Catering Insight, North East England Chamber of Commerce and the Shields Gazette.
In order to ensure the message was carried out across all channels, we crafted content, introducing a more creative feel to the website, alongside sharing social media updates for Facebook, Twitter, Instagram and LinkedIn.