About

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Every creative brand has its own story.

It’s our job to tell yours. I’m Katy Cowan, founder of Boomerang, an independent PR consultancy based in Manchester, specialising in the creative industries.

I believe great storytelling builds creative brands that people care about. With over two decades of communications expertise, my strategies help to create that crucial emotional connection. Leading to trust, loyalty and a brand that people love.

 
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Our journey so far

For the last 12 years, I’ve provided specialist PR and marketing support to small to medium-sized firms looking to grow, and internal marketing teams at larger companies who need to fill a skills gap.

Working with a range of trusted collaborators, I’m proud to say that many of my clients have stayed with me for over a decade, considering Boomerang very much part of their own family.

A qualified journalist and media broadcaster, my career began in radio in 2000 when I worked for regional and national stations, reporting and reading the news to millions of listeners. I switched to PR in 2005 when I joined one of the UK’s leading PR agencies, working with Google and United Co-operatives. After a few years there, I went freelance in 2007 and haven’t looked back.

Since I graduated 20 years ago, I’ve seen the impact of digital on every aspect of PR, marketing and the media. It has meant that I’ve constantly adapted my skills and developed an innate understanding of how to effectively engage in today’s connected world.

 
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“Boomerang’s strategic advice and support has made a huge difference to our marketing communications. Katy has also played a significant role in the success of our business.”

— Jonathan Koslover, Commercial Director at Manchester Fertility

 

More strings to my bow

Aside from Boomerang, I also run a successful online magazine to support the creative industries. Celebrating its 10th birthday in 2019, Creative Boom went from a handful of subscribers at launch to over 1 million monthly readers today.

A credible and recognised creative resource worldwide, its advertising partners include some of the biggest global brands including Adobe, BBC, Samsung, Jaguar, University of the Arts and WeWork.

Many of the wonderful people I’ve worked with via Creative Boom have gone on to become loyal clients of Boomerang. There’s certainly a lot of crossover between my two ventures – which undoubtedly benefits everyone I work with.

With a social following of over 230,000 (built organically), my magazine has taken me around the world and in 2013, I was invited to 10 Downing Street to help advise the Government on small business. In addition, I occasionally write for The Guardian and other national publications.

 
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Want to work with us?

We’d love to hear about your business and discover what you’re hoping to solve. Whether you need more customers, a better online presence or national media coverage, let’s talk!

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