Our PR blog

Thoughts on the world of PR & digital marketing.

  1. Glenn Hickling

    How long is an office worker’s concentration span - and what does this mean for marketers?

    6th July 2015 in Marketing, Digital Marketing by Glenn Hickling

    How often do you check your email? Once, twice, three hundred times a day? There is a Pavlov’s Dogs’ type response to pings of notification, a muscle memory takeover that beseeches you to peruse the latest mail… and if you’ve got notifications turned off, the fear of missing out is even worse...

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  2. Katy Cowan

    The tools, apps and software Boomerang PR loves to use

    1st July 2015 in Boomerang News by Katy Cowan

    When it comes to successfully running an agency, managing client accounts, launching PR campaigns, handling social media and creating engaging content – there is a wealth of tools, apps and resources out there to help achieve it all. As we live in exciting times when technology just keeps getting better...

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  3. Katy Cowan

    Boomerang wins another two clients, and appoints two further staff

    30th June 2015 in Boomerang News by Katy Cowan

    Boomerang is growing. Fast. We've just won two new clients and have subsequently employed a PR Account Manager and PR Account Executive. Hedges Direct – a leading online retailer of quality hedging plants – has appointed Boomerang as its new national PR agency. Founded in 2005, the...

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  4. Laura Collinson

    Online versus offline: Is traditional media still relevant?

    18th June 2015 in Public Relations, Marketing, Web, Content by Laura Collinson

    The familiar question ‘Is print media dead?’ has been given a new lease of life. Following the announcement that Manchester, and other UK cities, will be getting a new free paper, which strives to flip the current approach to news on its head, the online versus offline debate has once again resurfaced. The idea to launch a limited edition run of ‘old media’ was dreamt up by none other than technology giant Microsoft, and so we explore the question – do people still have the need for traditional media, in the fast paced, digital era we live in today?

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  5. Glenn Hickling

    PR and Customer Service: Does your left hand know what the right one’s doing?

    16th June 2015 in Public Relations, Social Media by Glenn Hickling

    Twitter has come of age as a customer service channel, and is now regarded by customers as the easiest way to get answers to their questions. The 2015 Eptica Multichannel Customer Experience Study shows that Twitter is now the quickest, most reliable way for customers to enquire: the average response time is 5 hours 27 mins, compared to a glacial 44 hours for an emailed question. We are living in a world where customer experiences are readily shared, and even go on to be news stories in traditional media outlets. 

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  6. Liz Wilson

    Thought leadership – What you give is what you get

    15th June 2015 in Public Relations, Content, Digital Marketing by Liz Wilson

    Thought Leadership is a phrase that’s often thrown around in the same circle as content marketing. But is it something you just pay lip service to? Many people talk about thought leadership, but don’t always grasp the difference it can make to a business or how it should apply to them.

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  7. Katy Cowan

    Why do online magazines, influencers and bloggers charge for sponsored content and product placement?

    12th June 2015 in Marketing, Social Media, Web by Katy Cowan

    When it comes to getting your brand out there, there are so many new and refreshing ways in which you can reach your audience. Particularly online. And one increasingly popular tactic is through influencer marketing where you focus on a key individual rather than the target market as a whole, and pay them to talk about you and your brand...

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  8. Tilly Martin

    Manchester's beloved Cornerhouse gets a new HOME

    11th June 2015 in Manchester by Tilly Martin

    Formed by the merger of two of Manchester’s best-loved arts organisations, Cornerhouse and the Library Theatre Company, HOME officially opened its doors recently, making it the largest arts complex outside London. A new centre for contemporary art, theatre and film, it's Manchester's version of the Barbican or Southbank Centre and it cost a whopping £25m to build...

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  9. Glenn Hickling

    Copywriting and the primal urge: the secret weapon of UX

    8th June 2015 in Public Relations, Web, Insight by Glenn Hickling

    With all the slick animation, pretty photo filtering and one-click kudos of the digital revolution, it’s easy to forget how important words are. Great design alone, without great copy, will never be enough to build the sort of user experience that results in armies of happy customers. Everyone knows “a picture paints a thousand words,” but it would take a whole cartoon strip to illustrate something like...

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  10. Tilly Martin

    The Mancorialist celebrates the heart of Manchester

    5th June 2015 in Manchester by Tilly Martin

    Infamous Manchester street style blog The Mancorialist is exhibiting a collection of its street photography at Kosmonaut in Manchester, in its first ever public show. Named three years ago as an ode to New York fashion photographer The Sartorialist, The Mancorialist has built up a portfolio of over 1,500 street portraits, believing that the best way to define a city is not by its architecture but by its people...

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