It's official. Pantone has revealed Ultra Violet as its Colour of the Year for 2018.
"We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level," says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
"From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come."
Pantone adds: "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
"Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality."
As an expression of the imagination and creativity that Ultra Violet provokes, Pantone has partnered with Saatchi Art to create a limited-edition collection of official Pantone Color of the Year 2018 prints.
The collection, available for purchase beginning 1 January 2018, will include new works by international artists (as pictured), working in painting, sculpture and printmaking, that embody the spirit of Ultra Violet.
What are your thoughts? Does Ultra Violet represent 2018? Will you be using it in your own design projects? Or will it influence your creativity? Join the conversation on #COY2018.