Digital Marketing

Digital Marketing

We are experts in driving traffic to our clients’ websites. Content marketing, search marketing, SEO-optimised web copy, PPC and digital advertising work seamlessly alongside our PR and marketing strategy.

The idea is to enhance your reputation and attract the right web visitors you need to grow your business.

We’ll give you comprehensive reports about how your site is performing, evaluating and analysing everything we do so that you’re always responding to your customers’ changing needs.

Search Marketing & SEO

In today’s connected world, there’s absolutely no excuse for PR agencies not to understand the importance of SEO and search marketing.

Which is why Boomerang’s team of PR professionals and copywriters are fully trained in Search Engine Optimisation and know exactly how to write copy that the search engines will love.

We can even carry out a full audit of your current website and help you to determine how to optimise your content and boost your search engine rankings. And our PR efforts will help further as we build quality, natural links from high authority websites, ensuring that your online presence is as strong as possible.

PPC & Digital Advertising

With Google AdWords often being the best driver of targeted web traffic with the highest conversion rate, savvy brands and businesses understand the importance of digital advertising.

We’ll ensure your PR and marketing strategy integrates with your paid search efforts, driving more people to your website to generate more leads and sales.

And we’ll keep our finger on the pulse by ensuring your Pay per Click (PPC) campaigns are working as they should, adapting where necessary so you get the best out of your investment.

Conversion Rate Optimisation

Once we’ve helped to drive further traffic to your website through organic and paid search, we can ensure those visitors are turning into customers through conversion rate optimisation.

Looking at your web stats, we’ll analyse visitor journeys to identify opportunities for improvement. If design issues arise, our internal web development team will make the required changes to your website. If your website content is letting you down, our expert copywriters will step in to improve the text.

But it doesn’t stop there. Everything we do is A/B tested – so nothing is assumed, only user and data led. That way, your website will be firing on all cylinders – doing exactly what it’s supposed to.

Latest from Boomerang

A moving tribute to Mr Manchester, celebrating the life of Tony Wilson

12th August 2015 in Boomerang News by Katy Cowan

At Boomerang, we're proud to be supporting our friends RetroFuzz in spreading the message about a poignant charity tribute they're involved with, celebrating the life of the legendary Tony Wilson. Set to be released this Friday with a music video featuring celebrity friends and fans including Iggy Pop, Steve Coogan, New Order, Peter Saville, Shaun Ryder, Christopher Eccleston and many more...

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