Content marketing for a global brand
Squarespace called upon Boomerang to create an integrated campaign for our magazine, Creative Boom. The goal was to encourage more signups to its website building tool and increase brand awareness internationally.
What We Did
Alongside display advertisements across our entire magazine and weekly newsletter, we crafted valuable content and conversation around the theme of "making your next move".
This tied in nicely with Squarespace's global ad campaign with Hollywood actor John Malkovich.
Speaking to an engaged audience of creative freelancers and independents, we aimed to spark a conversation about starting a business.
We helped Squarespace to cost-effectively reach over 680,000 people in less than four weeks, driving engaged and relevant traffic to its website.
Our input has been so successful, Squarespace has hired us yet again to help reach Creative Boom's audience of half a million monthly readers and 180,000 followers on social media.
We will continue to work with its digital marketing team to provide further value and support.